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Month: February 2018

Optimize Your Country Music Website – What Not To Include

Posted on February 20, 2018 in Uncategorized

In my previous article, Optimize Your Country Music Website: Part 2 – What to Include, I pointed out that a country music artist’s website is their online calling card. I listed the minimum information that should be on your country music website. In part three of this series, I want to discuss things that should be avoided when you create your site. Things to avoid include:

  • A splash page – Unless there is a REALLY good reason for it, avoid using a splash page. They usually serve no useful purpose and only make your visitor have to click another time to get into your site (people on the Net don’t like to click more than they have to to get the information they want). If you’ve just released a new CD, you could possibly use that as a splash page, but it would be better to place it prominently on your home page.
  • Slow loading animations – Any controls or animations that take a long time to load should be avoided. There are still a lot of people on dial up connections and if a page takes too long to load, they’ll go elsewhere. Even with a cable modem I’ve been on a few sites that have driven me nuts with how long it took to load a page.
  • Unintelligible navigation – Make your navigation easy to use and understand. First off, I need to know it’s navigation. Cute animations that only reveal that they’re navigation when a mouse pointer passes over them may look clever, but it can really cause confusion. Also make sure you have the same navigation options (in the same order and in the same place) on all of your pages.
  • Don’t trap me in your site – I use my Back button on my browser a lot. Sometimes I get trapped in a site because there is an instant redirect from the landing page to the actual home page. When this happens, I have to click the Back button two times quickly to get out. People who don’t know about this just get stuck in your site and I can promise you, it just ticks them off!
  • Make sure it works on all the major browsers – ou need to test your site on Internet Explorer, FireFox, and Opera at the least. More and more people are using FireFox and Opera, as well as other browsers, so you may be alienating visitors by having features that don’t work in all browsers. Again, it’s happened to me more than once.
  • Have a way to turn off the music on your site – Because you’re a musician, you want people to hear your music. However, if you have a player that starts as soon as someone lands on your page, make sure they can turn it off – you don’t know where they are and having music blaring from their computer may not be a good thing!

If visitors to your site find useful information and are not turned off by your site, they’ll be more likely to revisit your site in the future. Avoid the items listed above, and incorporate the ideas in parts one and two of this series, and you’ll be well on your way to a really great website and people will want to visit your site over and over again.

How to Market a New Music Band

Posted on February 19, 2018 in Uncategorized

When you start out life as a new band it is important to get out of your garage or practise venue and introduce yourself to the wider public. If you are seeking to secure a record deal and aim for a successful music career as a recording artist being able to perform live to a high standard, book your own gigs and gain exposure is essential. Starting a band is tough and becoming a professional band is exceptionally difficult to achieve, but it is possible if you get certain aspects of the process right.

This article will assume that you have the talent, you have tracks of sufficient quality and you have the drive to succeed. Now let us focus on how to get known in your local area where you will hopefully begin making a name for yourselves.

1. No Gig Too Small

Most bands begin in pubs playing to a very small audience earning zero fee. You should go and meet gig venues and offer to play a gig and emphasise that you will promote it yourselves. An Email is simply not enough and more often than not you will get no reply. Visiting the venue shows that you are serious and this will secure you many bookings.

When you are starting out the experience of playing live, dealing with your PA system and getting the sound levels right for your performance is an essential part of being a reliable and quality live act. Pad out the audience with friends and family and take constructive feedback on your performance from the venue owners. Hopefully they will invite you back and tell their industry colleagues in other venues what a great idea it would be for them to book your band for a gig.

2. Learn basic PR

Common sense is the way forward in terms of your PR. Contact the local press and invite them to attend each gig but do not get too pushy with them as they get many invites of this nature. It may take some time and many requests before a reporter comes to your gig. Hopefully if you keep asking, eventually they may have a free evening and come along. At this point you must have the talent to impress them.

Send out well-written press releases to local music websites, magazines and local events portals with a high resolution photo they can use as a thumbnail or avatar for their listing or article. This makes it easy for them to create an article in a short amount of time which increases your chances of getting exposure.

Another good idea is to provide small leaflets for the venue in advance and ask them to distribute the leaflets to promote the event. It is in their interests to get customers into the venue so they will often be receptive to this type of promotion. Let the local youth club or youth organisation know you have a gig as young people love music and are often looking for things to do in the evenings.

3. Fully utilise the Internet

There are many social networks dedicated to music and you should have a webpage on all of them, particularly the larger ones. You should add photos, video, event information and connect with other users who will hopefully love your music and become your fans. Having these pages helps create a really professional feel for your band and make you look very established. Mailing lists are fantastic for getting the word out about a gig or a new music release. The social networks can store playable mp3s of your band performing and videos of your performances. Ensure that any media you use whether audio or video is good quality or you will make yourselves look like amateurs.

Do not fall into the trap of thinking you are better than you are. There are thousands of bands out there and plenty of options for a venue owner that you offend either by accident or on purpose. Remember the worlds biggest and best bands can get away with bad behaviour because they guarantee big money and are in high demand. The majority of bands are easily replaceable if they prove too difficult to work with!

Your success as a new band in the early days is about is getting your band known, and creating a good first impression. That will open some doors which will put you in a better position to hopefully landing that big break.

How To Make Money On A Music Website Through Pay-Per-Click?

Posted on February 18, 2018 in Uncategorized

Interested in making money while you’re asleep, or making money
while you’re not even on the computer? Well here is a way that
you can do that, clicks!! Once you have gone through and purchased your domain name for a cheap $9.20 per
year, and found a hosting company such as for $3.95
per month, you are set to begin building your website and making

It is possible to make money by joining affiliate
programs and selling companies’ products as mentioned in my
previous article, How to Make Money on a Music Website through
Affiliate Programs found at:

Now how exactly do you make money through people clicking on
your website and links on your website? The first step is to
get a FREE affiliate account with 7search at What
this will allow you to do is place 7search ads and other
websites dealing with your topic, in this case music, on your

On the 7search affiliate page you will be able to manage your
account viewing how many clicks a day you are getting and how
much money you are making. How you make money is by placing
pay-per-text links on your website. Through 7search you will
want to go to:


This will allow you to look at the price you will make for
different keywords that you use. The difference between music
and free music for example, results in a change of cost that
websites are paying to get their website higher on the search

When creating your pay-per-text once you have come up with a
keyword that you want to use, come up with a short sentence or
phrase to let people know what they are clicking on. For
example, use Top 10 music websites or Best free music websites,
to reel them in to see what the top 10 music websites are. You
will also be able to choose how many sites you want to come up
on your list, from 1 to all that are available. You will want
to keep it at 10 or under as the lower down the list the site
is, the less you get paid each time a surfer clicks on the link.

As you create this pay-per-text, 7search will give you a code
that you place in your web panel creating a link. The great
thing about 7search is that there is NO limit to how many
pay-per-text links you place on your website, so you can have
one on each page of your website or more. It is recommended
however, that you don’t place more then a couple per page as it
will begin to appear cluttered with pay-per-texts. Once you
place the pay-per-text links on your website, you are set to
begin making money 24/7.

Now that you have a way to make money by people clicking on
links on your website, how do you get people to come to your
website? You want to get your website out on the internet and
get it known. You can run ads through other peoples’ websites
or on various companies’ websites, but this will cost you money
varying from website to website. If you want to make money
without spending too much money, the way is by exchanging links
with other people.

Exchanging links with other people allows you to get your
website out on other peoples’ website so that when surfers go on
to their website, they may see your website and be intrigued. By
exchanging links, you are giving your website to someone else to
have them place it on their website and in return, you place
their website on your website.

The two link exchange companies that I use are
and Infowizards is free to join and allows you
to trade multiple links with people in all categories with no
limit. You will want to keep your link exchanges as close to
your topic as possible. For example, don’t trade links with
someone that has a website based on relationships if you have a
music website.

The other link exchange company that I use,, is
free to a limit. You may only request 5 links per day for free,
or you may request unlimited links per day at the cost of $18.85
a year, which is highly recommended. The website
offers far more links than the infowizards website, and is much
easier to maintain and keep track.

Another good way to get traffic to your website is by writing
articles on various topics relating to your topic in some way.
You then submit your article to as many places as possible such
as,, or
If you can submit your articles to 30-50 places, you will create
traffic to your website in a hurry. Now you know what to do and
the places to join to get money flowing if off of your music
website while you aren’t even working on it.

© Jeff Schuman II