Posted on February 15, 2018
Every recording artist or band out there needs a website. Whether you have one already or are in the process of building one, the following are the top ten most useful features that need to be on your music website:
- The best way to keep your fans “locked in” is to make it appear as if you are far busier than they would ever imagine. It’s a sad trick but it’s completely true. Make sure you update your news section as often as you can. If you don’t, you may look like yesterday’s artist and not the artist of tomorrow.
- People will respect your music and everything you are doing if they actually feel as if they know you.
- A frequently updated blog will provide insight into what you are doing, feeling, and thinking. People who don’t even know you make music will most likely read it regardless and in turn become fans.
- Even if someone isn’t interested in your music, they will read about your life anyway. People love to read. Reading is free.
- It is fun hearing about other people’s lives. On top of that, it is fun informing people about your life.
- Make sure your bio is packed full of important information about where you are from and how you became musically inclined. This is one of the top ways to show people that you are indeed human and “just like them.”
- The most powerful tool in an artist’s arsenal is the ability to capitalize off of the fact that consumers and fans always want more. If they like “this song” then perhaps they will like “this other song” by the same artist.
- Make sure you keep an updated record of all of the songs and albums you have done.
- Don’t just throw everything together. Put it in chronological order from oldest to most recent. People want to observe the growth and change in your music and career.
5. FORUM & MESSAGE BOARD
- When you get to the level of having a lot of fans, and trust me you will, you will want to give them space and opportunity to interact with other like-minded fans.
- A forum/message board is a great place to build buzz and hype about yourself and it will always let you know what is on your fans’ minds. They’ll have free reign to post what they like or don’t like about your most recent composition.
- It’s a great way to receive criticism from your most important critics: your fans.
6. CONTACT INFORMATION
- What if the record label of your dream has heard your free download and wants to give you a call? What if you have no contact information presented on your website? How will they get in touch with you? How will your life change?
- A lot of people forget this important feature and neglect to present any contact information on their websites. Make sure you are not one of them.
- Forms of desired contact information include phone numbers, a P.O. Box, and e-mail addresses. List whatever it will take for someone to get in touch with you.
7. DOWNLOAD SECTION
- Let’s face it, who doesn’t like getting free stuff?
- FREE music, FREE videos, FREE photos, FREE screensavers.
- Give your fans what they deserve.
8. ELECTRONIC PRESS KIT
- Most venues and some label executives know that having a couple of fans is not enough. They know that a couple of “great songs” is not enough. They want to know what other people are saying about you. They want to know what you feel your ‘best songs’ are.
- Put together an electronic press kit. These usually contain press/promotional photos, short/brief videos of performances, your best songs, a brief biography, and press write-ups/testimonials.
- The press kit should be available for download on your website OR available upon request.
- Your photo and video galleries are your opportunities to show people the “real you.”
- Present well taken and well lit photographs of yourself.
- It does not quite matter what you are doing in the photos. You can be touring, in recording studio, performing, on vacation, reading, etc.
- Present them in a well ordered and organized way and you’re set.
- If you think it’s cool and worth knowing about, your fans may feel the same way.
- Have a links page packed full of your favorite artists, artists you have relationships with, studios where you record and blogs you read.
- Who knows? The sites you link to may return the favor and link back to you. It actually happens all the time.
If you implement all these features in your website, you will have a comprehensive foundation for your success online.
Posted on February 14, 2018
As promised I am back again with another music related article. Today’s topic is “how to create a music website”. As everyone knows, in this day and age a musician should have a website or at a webpage to help their fans identify them and their brand online. It is up to the artist to ensure that the website includes everything needed to keep their fans satisfied and still wanting more. In the next paragraph or two I will talk about a few key ingredients that should be on every artists website/webpage.
The key ingredients to any artists website are your music, contact information, photos, news, and a biography page. The music page should contain of few of your best high quality songs so your listeners will know what to expect from your upcoming releases. This can be your main page and should contain links to your Twitter, Facebook, Myspace pages etc… The thing to remember is the more links that you provide to your other sites, the more often a person is to add you on those sites which will then help them find your website at a later time.
As far as contact information you don’t need an extra page for it but you should have it included on one of the main pages. Your contact information should be in plain view so that anyone that has inquiries about you as an artist can get in touch with you or your manager. The photos page should contain a few high quality photos for press releases. You can also add photos of yourself on tour, doing random activities, or recording music in the studio. The news page can be a blog as well as just a normal text based page. I prefer to run a blog because of the freedom it provides and the fact that I can update it easily from my Blogger account. The last but certainly far from least important part of your website is your biography page. This page gives fans an idea of who you are and where you are from. The biography page also makes it easier for editors to write articles about you for magazines and other forms of social media.
Making a website can be fun and rewarding but it is oftentimes just as challenging and upsetting. It can be rough when you don’t have the page views that you desire, but the key to maintaining a great music website is to give it time. Search engines don’t just add your page and index it within the first few days of creation, so it could take quite some time before people even know that it exists. In my next article I will explain how to promote your website and use SEO to help even more people find it. I will also go a little in depth about page rank and other factors that affect how easy your website is to identify. Thank you for taking time out of your day to read my articles and I will see you next time. ~Royale~
Posted on February 13, 2018
A while ago rappers needed to pound the pavement with photos and demos in hand meeting with various record companies. If they were successful, the artist would sign a record contract and get the promotional assistance of the record label to find and build an audience. Independent artists have always done things differently. Especially rap artists who have chosen to create their music away from traditional means. Today, thanks to the internet, indie artists have a straight connection to their audiences. Artists still have to produce their music, but computers have leveled the playing field there as well.
Today’s digital music programs lets indie rappers produce their own music for less money, no need for the help of large record companies. The biggest difference is the rise of websites committed to promoting independent music. A basic account can grant artists the right to promote CDs and MP3s under one website. An artist with an account with CD Baby or ITunes has the potential to get hundreds or thousands more sales. Independent artists are able to market music and merchandise and receive about 80% or more of all sales. To succeed, musicians are no longer depending totally on word spreading. Now, artists can quickly reach listeners who wish to buy indie rapper’s music.
A lot of rappers have Facebook and MySpace pages. Facebook has grown to become the largest social networking site. Also, those who have produced rap music videos might also upload them to Vimeo and YouTube. Vimeo may not be as large as YouTube, but indie artists should take advantage of every outlet for their music. Many independent rappers also use Twitter as one part of their promotional plan. Typically, the web site helps with the marketing that brings fans who wish to purchase the indie rapper’s song recordings. True indie music lovers are the fuel that sustains these kinds of websites. Fans now can play rap music and rap videos by their favorite independent rappers, as well as discover new musicians.